Login rates are low…
Do you get a lot of participant registration, but then have trouble getting registrants to log in to your events? Those participants might include some of the following:
- People who registered for an event but didn’t make it any further in the process
- People who never logged in to the event page and ended up not attending
The tips outlined on this page can help you improve in areas like those listed above. Increasing the participant login rate is essential to an event, and these are tips that we use for our own EventHub webinars!
1. Support the Process Leading up to the Event
Guide your participants through the steps as they prepare for your event. Help users have a smooth registration and participation experience to maximize participation rates.
Depending on the participant, you may have people who registered for the event weeks in advance or those who registered at the last minute. Registrants are likely to forget event details due to how easily they can register for online events. Remind participants of important information and the appeal of your event by sharing the right content with them at the appropriate time to create a lasting impression.
2. Utilize a Thank You Page for Participants who Complete Registration
Have you set up a registration thank you page? This page is displayed once participants submit their registration forms. You can use the thank you page to remind registrants about important information and get them excited for the event.
EventHub updated the language on its seminar thank you page from a basic “thank you for registering” message to include a reminder about a participant’s next steps. This change helped improve login rates to the event page by 128%!
To set up a thank you page, navigate to [Basic settings]>[Tickets/Forms]>[Registration Thank You Page]>[Edit]. Set it to “On” and add a link where you have included the information for participants.
3. Customize the Content of the Password Setup Email
EventHub automatically sends participants a password setup email for applicable registration methods. Craft a subject line and email body encouraging registrants to set a password and complete their registration. You can edit this information via [Email]>[Automated Emails]>[Edit]. You can also check a user’s “Password Status” via the corresponding column on [Attendees]>[User List] or [Exhibitors]>[User List].
Additionally, you can send emails to users who haven’t logged in to the event page yet. Navigate to [Email]>[Send Email] to draft the email, and use the [Send to…] setting to select the “Users who have not signed in” option.
*You can schedule to send these emails later with the [Email Settings] by selecting “Send Later” with your preferred [Scheduled Date/Time].
See the list below for some example email subject lines:
- Don’t forget to log in! %%EVENT_NAME%%
- Here’s the link to log in to %%EVENT_NAME%%
- You haven’t set up your password yet! %%EVENT_NAME%%
- We’re looking forward to seeing you on our event page! %%EVENT_NAME%%
4. Send Reminder Emails
Remind participants to complete their registration and log in to the event page prior to the event. Send emails to encourage participation by including recommended sessions and points of interest. This communication can help participants recognize the value of your event and get excited for it. The table below outlines recommended timing to send reminder emails before an event.
| Timing | Content |
| Two weeks before the event | - Encourage participation in the event - Prompt users to set a password, as necessary - Announce recommended sessions - Inform users on how to contribute to the Q&A - Remind guests to bring their tickets (for in-person events) |
| One week before the event | |
| One day before the event | |
| On the day of the event |
- Encourage participation in the event *Sending an email every day is effective for multi-day events. |