Add UTM parameters to your event's ticket and registration page URLs to track inbound traffic sources for those links. View aggregate data on the event management page's [Dashboard] tab, or export the data in a lead report to see each user's traffic sources. This article outlines the types of UTM parameters, how to use them, and how to review the data they collect.
1. Types and Uses of UTM Parameters
UTM parameters are code snippets added to the end of URLs to track the source by which users access the links. UTM parameters are compatible with Google Analytics (GA).
Adding parameters to the end of your ticket or registration page URLs, like in the example below, can tell you how a registered user arrived at their respective ticket or registration page.
e.g. https://eventhub.jp/?utm_source=yahoo&utm_medium=cpc&utm_campaign=event_2020
The following table outlines the five types of UTM parameters that are compatible with EventHub.
| Parameter | Google Analytics Field | Purpose | Example |
| utm_source | Source | Specifies the advertiser, website name, etc. | - yahoo - etc. |
| utm_medium | Medium | Specifies the media type | - email (newsletter) - display (ad) - cpc (search ad) - banner (banner ad) - etc. |
| utm_campaign | Campaign | Specifies the campaign name | - online_event_2024 - hybrid_event_2024 - conference_2024 - unique name, etc. |
| utm_term | Keyword | Specifies the search keywords for paid search ads | Unique name according to search keywords, e.g. - it_saas for "IT SaaS" - software for "Software" |
| utm_content | Ad Content | Specifies unique ads in the case of multiple types | e.g. in the case of A/B testing, - button_A - button_B |
2. Setting Up UTM Parameters
The following table outlines three ways to set UTM parameters.
|
Target URL for the Parameters |
Description |
| EventHub registration form URL | Navigate to [Tickets/Forms] and click the three-dot button to copy a registration form's standard URL or "basic LP" URL. You can also copy the [Ticket listing page] URL. |
| Landing page URL with an embedded EventHub registration form | If the landing page has been set up with a Google Analytics tag, the UTM traffic information can be viewed in GA. |
| Landing page URL with a button that redirects to the EventHub registration form | If the landing page has been set up with a Google Analytics tag, the UTM traffic information can be viewed in GA. *Additional setup may be required with Google Analytics. |
3. UTM Parameter Setup Rules
To ensure data is collected properly for the applicable URLs, follow the rules below when creating UTM parameters:
- Insert a question mark [?] after the URL*
- Specify each parameter name with an equals sign [=]
- Connect parameters with an ampersand [&]
- UTM parameters are case sensitive
For EventHub Registration Forms
e.g. https://client.eventhub.jp/form/xxxxxx?isTicketSelected=true&utm_source=yahoo&utm_medium=
cpc&utm_campaign=event_2020
*Note: A copied EventHub registration form link will have the [?isTicketSelected=true] parameter already affixed to the URL. To add additional parameters, use the ampersand [&] character instead of another question mark [?].
For Landing Pages
e.g. https://eventhub.jp/?utm_source=yahoo&utm_medium=cpc&utm_campaign=event_2020
You can arrange parameters in any order.
<tips>Some websites can add parameters to your URLs for you, ensuring your source traffic data is collected correctly. For example, reference the following link: https://ga-dev-tools.google/campaign-url-builder/ </tips>
4. Confirming Source Traffic in EventHub
You can check the UTM parameters associated with each user's registration via [Lead report]. For more information about the lead report, reference the following article: Lead Report
The [QR check-in report] also contains user UTM parameter information.
Please note that the [User list] tabs and their respective analyses do not include this information.
5. Confirming Source Traffic in Google Analytics
If your UTM parameters have been adequately set up with Google Analytics, you can check acquisition data via Google Analytics [Reports]. Go to [Business objectives]>[Generate leads]>[User acquisition] or [Traffic acquisition].