The [Analytics]>[Dashboard] tab summarizes event data that you can filter by date and participant type. This article provides an overview of the dashboard's data and how it is calculated.
*Note that deleting a user will remove their data from any calculations on the dashboard.
1. Event Data Ranges
While you cannot set a custom date range for the event summary data at the top of the [Dashboard] tab, you can filter the [Analytics by date] data below the event summary by custom date ranges. Set a date range of up to 180 days and click [Apply].
2. Analysis Details
The following table outlines the event summary fields at the top of the [Dashboard].
| Field | Description |
| Registrants | The total number of users who registered, either as attendees or exhibitors |
| Participants | The total number of registered users who accessed the event page during the event Changing the event dates will recalculate this field accordingly. *Even if a participant checks in to an event via QR code, they will not be counted in this field's total unless they access the event page. |
| Participation rate | The percentage of registrants who were also counted as participants according to the definition above [Participants] ÷ [Registrants] |
| Booths visited | The total number of booth pages that users visited If users visit a booth page multiple times, they are only counted once. Exhibitors linked to a booth (staff) do not count towards the total when visiting their own booth page. |
| Messages sent | The total number of messages sent by users, including meeting requests and replies |
| Meetings booked | The total number of confirmed meeting requests Declined and deleted meeting requests do not count toward this total. |
| Survey responses | The total number of user-completed surveys |
<tips>Event summary participation data is calculated for only the duration of the event [Date/Time] set in [Basic settings]>[Event information]>[Schedule settings].
The data fields outlined below are calculated according to the date range set for the [Analytics by date].</tips>
Registrations
View data for attendees or exhibitors by clicking the corresponding button to the right of [Registrations].
| Field | Description |
| Daily registrants | Bar graph: total registrants per day Line graph: cumulative total registrants |
| Registrants by ticket | The total number of registrants by registration method - Ticket (ticket name) - Excel (with QR code) - Excel (without QR code) - Colleague invitation (*exhibitors only) |
| Registrants by channel | If you set up UTM parameters for registration, the "utm_source / utm_medium" values will display here. Otherwise, it will show "none / none". |
Participation
View data for attendees or exhibitors by clicking the corresponding button to the right of [Participation].
| Field | Description |
| Daily participants | The total number of registered users who accessed the event page at any time on a given day *Data is only displayed for dates between the event start and end dates set via [Basic settings]>[Event information] |
| Participants by ticket | The total number of participants by registration method - Ticket (ticket name) - Excel (with QR code) - Excel (without QR code) - Colleague invitation (*exhibitors only) |
| Participants by channel | If you set up UTM parameters for registration, the "utm_source / utm_medium" values will display here. Otherwise, it will show "none / none". |
Booths
| Field | Description |
| Daily visitors | The total number of booth pages that users visited per day This total includes attendees and exhibitors but does not count exhibitors who are linked to a booth and visit their own booth page. |
| Visitors by booth (top 5) | The top five booths with the most total visitors to their booth page |
Messages and Meetings
| Field | Description |
| Daily messages sent | Bar graph: total sent messages per day Line graph: cumulative total sent messages |
| Daily meetings booked | Bar graph: total confirmed meeting requests per day Line graph: cumulative total confirmed meeting requests |
Surveys
| Field | Description |
| Surveys responses | The total completed number of each of the surveys |
<tips>Use the key at the bottom right of the Daily registrants, Daily messages sent, and Daily meetings booked graphs to filter the data. Click the options to hide or display the corresponding parts of the graph.</tips>
3. Differences From the Daily Report
The [Analytics]>[Daily report] tab contains event page data in the "Accessed" and "Active users" fields. This participant data differs from the [Dashboard] tab's [Participants] field and is outlined in the table below.
| Field | Description |
| Accessed | The total number of registered users who accessed the event page for the first time at any time on a given day |
| Active users | The total number of registered users who accessed the event page at any time on a given day |
The data for the fields listed above is not limited to the dates between the event start and end dates set via [Basic settings]>[Event information]. The values are total counts of both attendees and exhibitors.
4. Specific Participant Data
The [Dashboard] tab displays only aggregate participant data. When you want to confirm the activity of specific users, reference the following methods:
Events With Video Streaming
The lead report provides detailed participation data for each user. Since users must access the event page to watch a video stream, use the data from the "Viewing time" columns to determine a user's participation during the event. Access the report via [Report]>[Lead report], and reference the following article for additional information: Lead Report
Events Without Video Streaming
Reference the [Analytics]>[User status] tab's "Last accessed" column for the users who accessed the event page. Check this data right as your event ends to see who accessed the event page during the event.